how to use instagram to blow up your account!

Every feature on Instagram serves a purpose. Whether you’re looking to grow your audience, get engagement, build connections or make sales, you should be using a specific feature. 👏

Most business owners don't hit their goals on Instagram because they're not using it properly.

You mainly focus on what you can do to get as many views as possible...

But if you want to consistently grow your audience, build connections and make SALES every month... You need to stop getting sucked into all of the view boosting "hacks".

Let’s break down how you can use each feature to start hitting your goals on Instagram.

📹 Reels.

If you’re looking to reach new people and get more brand awareness, then Reels are one of your best features for this. Reels have the power to go viral quickly, therefor help you reach a wider audience. However, you want to make sure you're creating content relevant to your ideal client so you can attract quality leads.

Also - the head of Instagram has just announced they're now prioritising ORIGINAL content. So don't just jump on trends.

🤳 Stories.

Stories are best for building connections and making sales. Your warm leads are hanging out on your stories, so you want to leverage your stories as much as possible for providing value, getting your audience into your DM’s and showing up and selling.

Be sure to make your stories interesting. We've all seen enough tea vs. coffee polls to last us a life time!

📱 Feed Posts.

Use your Instagram feed posts to provide your audience with value, niche related content, inspiration and entertaining content. Carousels are great for teaching your audience something new as you can break down the steps. Carousels will also show up in your audiences feeds more than once if they don’t swipe through every photo. 

📺 Lives & IGTV.

Lives are a great way to teach and serve your audience. You can help them get to know you and your business better and strengthen their like and trust in you. I love doing lives to host Q&A sessions or mini trainings. You can direct them straight to your offers if they're looking for more help.

💌 DM’s.

Use your DM’s to build connections as well as make sales. Stories are a great way to get people into your DM’s. When it comes to selling, lots of people just use the link sticker for stories, but you’re missing out if you’re not making the most of using polls or asking your audience to DM you. Not everyone is ready to make a purchase without having a conversation with you first, and with that being said not everyone will have the confidence to reach out to you.

ℹ️ Highlights.

Treat your highlights like a mini website. Use your highlights to show off your social proof, offers and your story. Make sure these are always updated!

Myself and my clients get sales through our highlights regularly! 

Every piece of content you create on Instagram should be strategic and intentional if you’re wanting to see specific results and using the features correctly will help you massively to achieve your goals.