3 types of content for success on instagram

Creating a content strategy can feel like an overwhelming task, but you can simplify your strategy by using three easy content pillars.

Content pillars are the broad topics of your content strategy, and if you can nail these down you’re going to find your strategy easier to create and get better results.

Let's dive into the three content pillars every successful strategy needs on Instagram.

Pillar 1: Content To Grow Your Audience 📈

If you want to continually grow your business, then you need a content pillar for growing your audience.

Knowing who your ideal client is will make creating this content so much easier. You need to know what really speaks to them, what inspires them, what motivates them and what entertains them. 

Why? Because this is the type of content that gets the most engagement and shares.

If you can get lots of engagement from your audience and get them sharing - your content is going to get pushed by the algorithm as well as get more eyeballs on it from the shares.

Pillar 2: Community Content 🙌

There’s no point bringing a lot of new leads over to your page if you’re not going to nurture them.

The purpose of this content is to get your audience to like and trust you. You can do this with providing value and showing up as an authority. 

Basically, the goal here is to turn your new cold leads into warm leads for your business.

Pillar 3: Content To Sell 💰

If you want sales for your business, you need to show up and sell.

This is your opportunity to make your audience problem aware and position yourself as the solution for them. 

If you spent LESS time worrying about what time your posting or doing the latest hack your favourite IG guru just posted... And spent more time paying attention to your analytics, you could start making the required shifts in your content to make more sales. 

With my Strategy Success System, creating a content strategy that is focused on your growth and sales goals is easier and it works.

It’s the exact process that allowed me to grow 55k followers and hit consistent 5 figure cash months in 2023.

If you’re ready to FINALLY have more ideal clients following you AND paying you without spending hours on Social Media trying all of your favourite “guru’s” hacks that don’t work…

And get instant access to my 2 Week Sales Challenge and Strategy Success System…

Click here to the join the Social Success Lounge for only £37.